Brand Design Concept Deck - Dutch Bros
This deck includes a creative brief and campaign book for the Dutch Bros Mobile App that serves as the repository for all of my research, concepts, development, thumbnails, creative process, media choices, and execution solutions using skills in Photoshop, InDesign, and Illustrator.
Use the arrows to click through the deck.
Advertisement Mockups
Traditional Ad
These printed posters would be installed at preexisting Dutch Bros locations around the drive-thrus with information on how to participate in the promotion.
Non-Traditional Ad
These billboards would be purchased along highways with Dutch Bros locations nearby. The billboards would direct drivers to the locations where they would view the posters and learn about the campaign.
Social Ad
These social media posts would be mainly on Instagram and they would promote the campaign to viewers. The posts would offer incentives to download the app to start purchasing their drinks.