Media Plan: Instacart
This deck includes a comprehensive media plan for Instacart’s brand. With a (fictional) budget of 5 million dollars, this plan was created to target college students specifically. Through research from MRI/Simmons and calculations of costs for different kinds of advertisements through CPM, the following media plan was comprised.
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Project Background and Research
discuss budget, target audience, & research practices (mri/simmons data)